The research is clear. Americans are unhealthy and out of shape – and we’re not alone; most of the world is going in this direction. The trend is starting much younger, which is most alarming.
Why is this happening, and how can we reverse the trend – not just in socio-economic pockets, but everywhere? How can we make this a bigger priority than all of the instant gratifications that steal our attention, time and money?
Basement Sports is working closely with Non-Profits (like Sips & Kicks Foundation), communities, business and political leaders across the world to address this issue at its roots, and come up with creative solutions – like the Basement Sports product line – to address them.
Here are just a few of the alarmingly negative trends that motivate us to bring new ideas, products and programs to the table to get people – especially kids – more active every day.
HEALTH & OBESITY TRENDS
CHILDHOOD SEDENTARY BEHAVIORS
SOURCE: HHS – PRESIDENT’S COUNCIL ON SPORTS, FITNESS AND NUTRITION