Influencer Spotlight: Tim KooglerWill Jeffrey
Basement Sports is proud to partner with non-profits like Sips and Kicks, as well as influencers like Tim Koogler, better known as koogs46 across social media. We team up with individuals and groups who share our passion for an active youth lifestyle and the role sports play in that mission. With over 140 thousand subscribers on YouTube, Tim’s values and scope of influence proved to be a well-made partnership.
Tim is a content creator specializing in baseball-centric videos and baseball video games. If you have any interest in games like MLB The Show, then Tim is a great source of entertainment. Tim not only produces some awesome content, but also shares our vision of developing a mixed-reality platform to encourage young people of all ages to stay active and have fun. Tim discusses Basement Sports in this video, letting the audience know who we are and what we do. Tim can be found on YouTube and Twitter at Koogs46.
Business Insider estimates that influencer marketing will be worth over $15 billion by 2022, a rise from $8 billion in 2019. A large part of brand identity in the modern climate is defined by who the brand associates with and who promotes their products. Influencers can range from followers in the tens of millions to ‘nano-influencers’ – those with under 1,000 followers. Nano-influencers have higher engagement rates (7.2%) than mass influencers, indicating that finding a smaller influencer that fits a company’s mold can be just as important as working with a larger following.
The value of influencer marketing is immense. As Basement Sports continues to grow and move forward, we are eager to work with content creators that understand and appreciate our vision. If you are interested in working with our brand, please contact us on our Instagram or Facebook pages or send us an email directly via [email protected]